SSL (Secure Sockets Layer) or security certificate is a very important factor in SEO (Search Engine Optimization) and has a positive impact on the performance of a website.
– Here are some reasons why SSL is important in the context of SEO:
-Connection security:
SSL certificate to encrypt the connection between the user’s browser and the web server, which protects personal data and sensitive information from hacking and theft, and this enhances visitors’ confidence in your site.
– Improve search ranking:
Google and other search engines prefer sites secured with an SSL certificate and can give them an advantage in ranking search results. Currently, Google gives preference to sites with SSL in rankings.
-Improve user experience:
Websites that use SSL give visitors a feeling of security, which leads to improved user experience and increased length of stay on the site, a factor that affects SEO.
-Reduce bounce rate:
If users see a warning message about security or anything that disrupts their trust in the site, they may leave it quickly (bounce), and this negatively affects the skip rate, which may affect the search ranking.
As of now, an SSL certificate has become almost essential for any website to enhance security and improve SEO performance.
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