The year 2023 will see continued evolution in the advertising industry.
The following are the most important trends that advertising companies are expected to focus on this year:
-Brief appearance in the video :
As people are more inclined to watch short videos on their smartphones and other devices, the popularity of short videos will increase. Agencies will need to prepare to produce and publish excellent short video content as this trend is expected to continue in 2023.
– Growth of Connected TV (CTV):
Streaming media devices like Roku, Apple TV, and Amazon Fire TV are referred to as CTV. The prospects for CTV advertising are growing as more consumers break away from traditional TV and use streaming alternatives. In order to connect with clients on these platforms, agencies will need to develop strategies.
– Artificial intelligence is advancing:
The advertising sector is witnessing major changes, and this impact is expected to become even greater in 2023. Automating tasks, creating personalized ads, and testing campaign effectiveness are all made possible using artificial intelligence. Embracing AI will position organizations well for future success.
Here are some articles that can answer some questions that might interest you:
