The e-commerce sector has seen tremendous growth in recent years, partly due to the proliferation of mobile applications. Smartphones have become an integral part of our daily lives, and have become an important tool for purchasing online.
-Here are some of the major impacts of mobile applications on the e-commerce sector:
-Increase Sales:
The proliferation of mobile applications has increased sales in the commerce sector. Many people prefer shopping via mobile phone, because it is more convenient and easier than shopping online from a computer.
-Expand your reach:
Mobile applications help businesses reach a wider customer base. People can shop via mobile phone anywhere, anytime, making it easier for businesses to reach customers all over the world.
-Improve user experience:
Mobile applications provide a better user experience than traditional online stores. Users can easily browse and purchase from their smartphones, and can access the information and products they need quickly and easily.
-Enhance loyalty:
Mobile apps can help businesses enhance customer loyalty. Businesses can use mobile applications to provide personalized experiences to customers, and give them special rewards and promotions.
-Future trends of mobile applications in e-commerce :
Mobile applications are expected to continue to play an important role in the e-commerce sector in the coming years. Global research company Forrester expects the volume of mobile e-commerce to reach US$727.9 billion in 2024.
-Among the key trends that are expected to impact mobile applications in e-commerce in the future are:
-Artificial Intelligence (AI):
Artificial intelligence can be used to improve the functionality of mobile applications in e-commerce. For example, AI can be used to recommend products to users based on their interests, or to provide customer service.
-Future trends of mobile applications in e-commerce :
-Internet of Things (IoT):
The Internet of Things can be used to connect mobile applications to other devices and systems. For example, IoT can be used to connect a mobile application to a car to open the doors or start the engine.
here some articles that might interest you :
Augmented Reality Technology in Mobile Applications
The impact of mobile applications on user experience and interaction.
