These 10 digital marketing strategies will help you grow your startup into that dream company.
10 digital marketing strategies
– Social media :
Social media are valuable marketing channels where businesses and consumers interact and exchange ideas on a more personal level than other media. For a startup, these channels are useful in disseminating information about your product and showcasing exactly who you are and what you offer to the world.
– Search engine optimization :
You want people to be able to find your website organically! This means getting your site discovered on search engines. SEO tactics require you to target keywords relevant to your business and become an authority on topics and themes surrounding your products.
-Blog content :
One of the best ways to develop site authority (and brand authority) is through content. By publishing articles and other content assets on your website, you’ll be able to develop a library of blog resources that people can discover via searches on Google, Bing, or elsewhere. These blogs will introduce people to your brand and products and encourage them to explore other parts of your website.
– Pay per click on ads :
SEO can take a very long time to deliver results. Google is slow in determining organic rankings on search engines. If you work in a highly competitive industry, it can take months or even years to reach the top of the search rankings.
– Video clips :
Video content is quickly becoming a content type that cannot be ignored. YouTube has exploded in the past few years and Internet users are consuming more and more videos every day. You can’t rely solely on written articles to educate customers! Videos can be more engaging and shareable.
-Influencers:
The internet is full of established personalities and influencers who have large audiences of loyal followers. They publish blogs, podcasts, videos, and other pieces of content that their audience consumes voraciously. Getting an influencer who’s excited about your startup means they’ll turn around and get their hundreds of followers excited about it. Sometimes it’s not what you do, it’s who you know.
read more about social media influencer marketing
-Mobile experience:
Mobile has become the number one way users use the Internet to search, shop and socialize. If you’re not creating a great mobile experience, you’re not capturing the attention of the majority of your audience. By mobile experience we mean a website that works perfectly on mobile devices and doesn’t take long to load. When a site is poorly optimized for mobile devices, users will quickly leave and look for a better experience on their smartphone, tablet, etc.
-Referrals
As a startup, your client/customer base is limited. Utilizing word of mouth tactics is very important, especially in the beginning. One happy customer can become one of your biggest brand ambassadors. When this happens, it’s important to recognize and reward the behavior.
– Chat bots
With the amazing development of advanced AI and machine learning capabilities, chatbots have become a popular marketing strategy. It mimics a human customer service representative on the website and can respond to customer questions and messages. As a startup, this is a great strategy because your business doesn’t have the capacity to employ a full customer service team.
10. Cohesive experience!
No matter what strategies you choose to use or how you approach marketing your startup across digital channels, having a cohesive experience is key. You want your customers to recognize your brand at every touchpoint. Therefore, it should feel like the same company, whether they are on your website, interacting with your chatbot, or browsing your social media content. When an experience lacks this cohesion, it feels disjointed and annoying, especially when customers interact across different channels simultaneously.
Here are some articles that can answer some questions that might interest you:
