-Basic e-marketing tools and applications:
-Web analytics:
-Google Analytics:
A powerful free tool for measuring and analyzing website traffic.
-Matomo:
An open source web analytics tool.
-Search Engine Optimization (SEO):
-Semrush:
A comprehensive SEO and digital marketing tool.
-Ahrefs:
A powerful tool for analyzing keywords and backlinks.
-Google Search Console:
A free tool from Google to improve your website’s visibility in search results.
-Email Marketing:
-Mailchimp:
A free tool for sending emails to your contacts.
-Active Campaign:
A powerful email marketing management tool.
-Customer Relationship Management (CRM):
-HubSpot CRM:
A free customer relationship management tool.
-Salesforce:
A powerful customer relationship management tool.
-Social media platforms:
-Facebook:
The most popular social media platform.
-Instagram:
A social media platform focused on photos and videos.
-Twitter:
A social media platform focused on SMS.
-LinkedIn:
A social networking platform for professionals.
– Paid ads:
-Google Ads:
An advertising platform from Google.
-Facebook Ads:
An advertising platform from Facebook.
-Design tools:
-Canva:
A free tool for creating professional designs.
-Adobe Photoshop:
A powerful tool for creating and editing images.
-Content writing tools:
-Grammarly:
A tool for checking spelling and grammar errors.
-Hemingway Editor:
A tool to improve the clarity and effectiveness of writing.
-Time management tools:
-Trello:
A tool for organizing and managing projects.
-Asana:
A tool for organizing and managing tasks.
-Performance measurement tools:
-Google Analytics:
A free tool to measure and analyze the performance of your marketing campaigns.
-Adobe Analytics:
A powerful tool to measure and analyze the performance of your marketing campaigns.
