-Traditional marketing still plays an important role in the world of digital marketing in many ways :
– Accessibility:
Traditional marketing can reach a larger audience than digital marketing. For example, television ads can reach millions of people simultaneously, while digital advertising campaigns may only reach a limited number of people
-Power:
Traditional marketing can have a significant impact on brand awareness and interest in a product or service. For example, powerful TV ads can increase brand awareness by 50% or more.
-Measurement:
The effectiveness of traditional marketing can be easily measured by monitoring numbers, such as the number of people who see ads or read print materials.
-In addition, traditional marketing can be an effective way to enhance your digital marketing strategy. For example, television advertising can be used to create brand awareness, then digital marketing can be used to generate leads.
-Here are some examples of using digital marketing with e-marketing:
Automotive uses television advertising to create awareness of its new products. The company then uses digital marketing to direct potential customers to its website or to its nearest distributor .
Restaurants use outdoor advertising to attract attention to their locations. The company then uses digital marketing to create promotions and loyalty programs to lure customers in.
Retail companies use print advertising to showcase their latest products. The company then uses digital marketing to create information-rich online shopping experiences.
Ultimately, traditional marketing is a powerful tool that can help companies build brand awareness and increase sales. It can be used as a strategy on its own or as part of an overall digital marketing strategy.
